How publishing a brand works

You can set up a brand before you pay. It stays private, and the widget will not take signups yet. When you are ready for it to go live, publish that brand at $9/mo. After payment the campaign can be public and the widget can accept signups. Each extra brand is another $9/mo. Cancel anytime and that brand goes back to private. I set the first brand up, checked the campaign while it was still private, then paid when I actually wanted people to join.